Facebook is turning out to be a great resource for companies that are trying to get more exposure on the social web. The speed at which the internet has grown can be attributed to the rate at which social sites like Facebooka nd Twitter have grown. The reason Facebook works so well for businesses is because there are so many target audiences made of people who drive companies. This article will discuss three tips for using Facebook to your advantage in your business.
The first thing you need to know is that you don’t want visitors to land on your Facebook wall. You need to make a customized “landing” page for your fan page and send all traffic to that page. Once you’ve created this page it becomes your default landing area.This is easily changed within your settings; all you need to do is create a tab indicating where your target landing page is located. You can customize this landing page just the way you would do normally, nothing different. Make sure your landing page is appealing, lays out the benefits of joining your fan page and also has a strong call to action. Inform visitors that you want them to “like” your page.
The good thing about Facebook is that it’s got tools like their “social ads” that you can use to pinpoint your target audience before taking the plunge. You don’t need to aim into the dark with tools that allow you to search for people by age, gender and interests among other things. facebook has become the avenue every online marketer is looking for when seeking more exposure for their businesses. Targeting prospects and finding specific demographics is simple with the tools made available to you on Facebook.
Finally, make sure you update your fan page frequently. There’s a genuine reason for this other than the fact that everyone else is doing it. The truth is this; if you can find a way to put everything you say in a few different lights, then you’ll reach an even wider audience. This is one of those little things that can make a huge difference for the success of your fan page. The more you work to make your page stand out, the better your results will be.
Basically, this article shows us the importance of Facebook in relation to growing and enhancing your online business. If you are not concentrating on Facebook, then you are limiting your influence. In addition, many small and big companies have begun to see the value of social networking that Facebook has produced. Just like email is the most traditional form of communication these days, social networking is the best way to inform. Facebook is easily becoming to social media what Xerox was for photocopiers. So begin using these described suggestions to get results for yourself.